Selling in Manawatu-Taranaki-Hawkes Bay
04 May 2010
What does it take to do successfully do business here?
The Manawatu, Taranaki and Hawkes Bay regions are generally a slower paced market. With less population than other regions, and spread out across the widest part of New Zealand, comes less demand for large stock volumes.
This doesn't mean that these regions aren't competitive, nor does it mean that they aren't a gold mine for companies prepared to adapt to these regions uniqueness.
So what does it take to be successful here, and what do these customers look for and expect when doing business?
In my experience, customer service is top of mind! If you can nail your customer service, then you will build enormous loyalty with your customers and your sales (and profit) will flow.
Share your experiences and views on what it takes to be successful in the Manawatu-Taranaki-Hawkes Bay regions.
Comments
12 August 2010
Leanne
I agree, product training helps (and make sure you bring in some nice morning tea when you do it!).
I still sell the products I was trained well on from years ago, because you know how it works and have had good responses from customers.
15 May 2011
Jane
Taking the time to understand your customers business. One comment I hear time and time again, is the complaint too many Reps are there to sell the volume, do the deal, but not take the time to understand their customers business and improve their bottom line. As reps we think morning teas and coffees work, but the customers would rather your expertise. Never under value your understanding of your catagory (not just your product as the next person in line will have the same USP's)
12 August 2010
Sharleen
Good product training helps too, a lot of Reps try to get the deal sold into the store and then that's it. The Reps who do good staff training will find their products sell through quicker and of course the staff will sell something that they know how to sell over something that is new or a special price this week.